Jia Liu's
Marketing Portfolio
Hi, welcome to my marketing gallery! Here, you’ll find a detailed overview of my skills, experiences, and passion in the field of digital marketing. Enjoy browsing through my projects, reading my writings, or learning more about my career journey.
Product Marketing: Analog Dreams
A Zero Budget Campaign Earns Millions of Views in the Online Musician Community. Discover how innovative approach ignited a viral sensation, uniting musicians and amplifying brand message beyond expectations.
ANALYTICAL WRITING
Selected Projects
In 2019, I led the localization of 10 YEARS OF MASCHINE celebration for the Chinese market. Shifting strategically to an online music production competition, we expanded product visibility, resulting in 200,000 brand exposures, and a strong word-of-mouth effect.
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In 2020, alongside China’s gaming titan, ARENA OF VALOR, Native Instruments China launched a riveting music contest. This move didn’t just spotlight China’s music prodigies, but carved paths for our future marketing triumphs.
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During the Music China Expo event, I designed promotional posters, encapsulated the event through photos, and spearheaded pivotal client interactions, amplifying our success on social platforms.
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My Marketing Skillsets
PRODUCT MARKETING
Market Research; Competitive Analysis; Go-to-Market Strategy; Customer Persona Development
CONTENT STRATEGY
Content Creation; Audience Research; CMS; Email Marketing; Social Media Management
Analytical Writing
Critical Thinking; Research Ability; Thesis Development; Data Interpretation
Offline Events
Event Planning and Coordination; Community Operation; Budget Management; Networking