Highlighting I-LABS’s Online Presence: A Year in Review
I-LABS is an interdisciplinary research center focusing on early learning and development.
From 2022 to 2023, I served as the Social Media Manager for I-LABS, managing its Twitter and Facebook platforms. My primary responsibility was to present scientific content in a format accessible to the general public. Using data analytics tools, I developed a user persona for I-LABS’s audience, identifying their online activity patterns and geographical preferences. Based on these insights, I formulated a content strategy and a fan growth plan. During my tenure, the Twitter account, which had been active for over 12 years, saw its followers increase from 1,600 to 2,800.
Additionally, I introduced I-LABS to other platforms like LinkedIn and Instagram, devising a specific growth strategy for each. This report provides a detailed overview of the strategies and data associated with these growth initiatives, coupled with an analysis of the results. The report concludes with a ‘Contact List’, listing social media handles of research centers and researchers aligned with I-LABS’s mission, as well as trusted accounts related to science communication. This list aims to be a reference for future I-LABS social media operators.
For a comprehensive understanding, please refer to the full report.
Read the Report
Previous campaigns
