Project Summary
Canva is a design platform for everyone. Our team conducted a comprehensive usability study to identify which of the heuristics we identified are issues for the target persona through this project. Through the period of three weeks, we gathered our data through a heuristic evaluation, survey, and usability test. From 12 usability test participants, we have come up with our recommendations for improvements.
Research Objectives
- Identify the target personas’ goals and pain points when using Canva through anecdotal evidence and user research.
- Identify existing interface issues and user experience quality through heuristic evaluation.
- Corroborate user issues with usability testing to gain richer insights about interface issues and user experience.
- Generate actionable UX recommendations to enhance Canva’s user experience for the target persona.