September 5, 2023

Project Summary Vanishing Seattle: A Media Movement Preserving the City’s Essence Vanishing Seattle stands as a beacon, chronicling the institutions, small businesses, and vibrant cultures of Seattle that face the threat of fading away. This award-winning initiative has garnered attention from major publications, including The Seattle Times, New York Times, KUOW, KEXP, Crosscut, and KING 5 TV. Despite the acclaim and widespread support, the non-profit consistently grapples with financial challenges. Our interactions with its founder, Cynthia Brothers, offered a deeper understanding of both its vision and the obstacles in its path. A key realization was Vanishing Seattle’s focus on spotlighting external stories, often overlooking the importance of sharing its own journey. This gap has inadvertently made it challenging for potential supporters to access relevant information or donation channels. In light of this, we’ve crafted a suite of marketing and branding strategies. These encompass a website redesign to emphasize the donation feature, creating content on social media that unravels the essence and mission of Vanishing Seattle, introducing branded merchandise as appreciation for contributors, and fostering stronger engagement with the volunteer community. For a comprehensive insight, please delve into our report. Read the Report Vanishing Seattle Consulting Project

Highlighting I-LABS’s Online Presence: A Year in Review I-LABS is an interdisciplinary research center focusing on early learning and development. From 2022 to 2023, I served as the Social Media Manager for I-LABS, managing its Twitter and Facebook platforms. My primary responsibility was to present scientific content in a format accessible to the general public. Using data analytics tools, I developed a user persona for I-LABS’s audience, identifying their online activity patterns and geographical preferences. Based on these insights, I formulated a content strategy and a fan growth plan. During my tenure, the Twitter account, which had been active for over 12 years, saw its followers increase from 1,600 to 2,800. Additionally, I introduced I-LABS to other platforms like LinkedIn and Instagram, devising a specific growth strategy for each. This report provides a detailed overview of the strategies and data associated with these growth initiatives, coupled with an analysis of the results. The report concludes with a ‘Contact List’, listing social media handles of research centers and researchers aligned with I-LABS’s mission, as well as trusted accounts related to science communication. This list aims to be a reference for future I-LABS social media operators. For a comprehensive understanding, please refer to the full report. Read the Report I-LABS Social Media Report 2023 Previous campaigns

Project Summary Canva is a design platform for everyone. Our team conducted a comprehensive usability study to identify which of the heuristics we identified are issues for the target persona through this project. Through the period of three weeks, we gathered our data through a heuristic evaluation, survey, and usability test. From 12 usability test participants, we have come up with our recommendations for improvements. Research Objectives Identify the target personas’ goals and pain points when using Canva through anecdotal evidence and user research. Identify existing interface issues and user experience quality through heuristic evaluation. Corroborate user issues with usability testing to gain richer insights about interface issues and user experience. Generate actionable UX recommendations to enhance Canva’s user experience for the target persona. Download the Report Canva Usability Study