native meetup
MASCHINE+ OFFLINE EVENTS
CAMPAIGN OVERVIEW
In October 2020, we launched Native Meetup Offline Events in five major cities in China. The goal of the campaign was to invite MASCHINE users to get up close with the newly released hardware product, MASCHINE+, and to foster connections among MASCHINE community.
I was involved in the planning, online opinion collection, online event promotion, and post-event feedback of this initiative. Survey results showed that over 90% of users had an increased positive perception of the Native Instruments brand after participating in the offline events, and 60% indicated they would purchase related products in the future.
