MUSIC CHINA EXHIBITION
Campaign Overview
Music China is one of the most influential music instrument and technology exhibitions in Asia. In the years 2018 and 2019, Native Instruments participated the Expo as exhibitor, setting up booth to showcase and promote the latest music software and hardware products. Beyond showcasing, the goal was to nurture and solidify bonds with our key distributors and partners.
During the exhibition, I was responsible for all activities related to the event’s promotion and outreach, including designing promotional posters, user manuals, and roll-up banners, as well as writing event descriptions to attract brand users for offline experiences. The lens captured the event’s fervor, with snapshots later echoing our success on social media. Teaming up with peers, I was hands-on in booth setup, product elucidation, and, crucially, forging face-to-face connections with our clientele, always keen on gleaning invaluable feedback.
