Product Marketing Campaign: ARENA OF VALOR

ARENA OF VALOR (王者荣耀) stands as one of China’s most popular mobile games, with a global player base in the hundreds of millions. In April 2020, Native Instruments China partnered with the ARENA OF VALOR Public Event Original Content Competition Organizing Committee to host a music production contest. The aim was to gather high-quality music infused with the distinctive essence of ARENA OF VALOR culture and highlight local Chinese music producers’ talent.

As a core member of the Native Instruments China marketing team, I contributed to shaping competition rules, evaluating musical creativity and technology, and leveraging Native Instruments’ social media presence to inspire engagement within the music production community. 

This initiative ignited the creativity of music producers and facilitated connections with emerging talents in China’s music production landscape. These influential users later played a central role in our subsequent marketing endeavors.

To explore more about this campaign and delve into the creative work, simply visit the contest page.